Trip Hawkins, the found of Electronic Arts has told VB that he believes the success of the iPhone and iPod Touch is ‘freaking’ out both the DS and PSP. Apple platforms are quite profitable for developers too and have huge awareness already.

VB: How do your iPhone games fit within the larger strategy?

TH: It’s by far our most effective platform. We make as much money with these games on one device as we do putting a game on 100 different cell phone platforms. Between the iPod Touch and the iPhone, I think the platform is freaking out Sony and Nintendo. Apple has sold 30 million units so far and it has created tremendous awareness. It has taken ground all over the world. But it has only penetrated one half of one percent of its total market.

Source Venturebeat